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Born This Way Foundation by Bumkins is a partnership with the goal of promoting kindness and mental health awareness. A portion of each purchase supports Lady Gaga and her mother, Cynthia Germanotta's non-profit Born This Way Foundation’s mission of supporting youth mental health and working with them to build a kinder, braver world. Together, we can make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health.